About | OptiSight

Impactful Insights for the Automotive Industry

Welcome to OptiSight, where data drives success and personalized solutions pave the way for better results. At OptiSight, our mission is to transform automotive dealerships by leveraging rich, data-driven insights to foster growth and competitive advantages.

Our Foundation: Data-Driven from the Start

OptiSight was born from a vision to revolutionize the way automotive dealerships handle their business data. Recognizing the power of information, we saw an opportunity to not just collect data, but to analyze it in ways that lead to actionable insights and real competitive edges. Our goal is to make data accessibility and interpretation a cornerstone of dealership strategy, transforming numbers into strategic assets that drive decision making.

Our mission

At OptiSight, our mission is to revolutionize the automotive industry by replacing outdated methods of data entry and business practices with innovative, data-driven solutions. We are committed to delivering robust and impactful insights that empower dealerships to make informed decisions, enhance efficiency, and achieve sustainable growth. Through our expertise and dedication, we strive to transform raw data into actionable strategies that drive success and elevate the automotive industry to new heights.

Our vision

Our vision at OptiSight is to lead the automotive industry into a future where every dealership operates at the pinnacle of efficiency and effectiveness, driven by precise and actionable data insights. We envision a world where innovative data practices replace archaic methods, empowering businesses to unlock their full potential, foster deeper customer relationships, and achieve unparalleled success. By continuously advancing our technologies and methodologies, we aim to be the premier partner for automotive dealerships seeking to thrive in a data-centric world.

Expertise Meets Innovation

OptiSight is dedicated to bringing the best to our customers. No one knows this better than the founder, Ross Higgins. With over seven years of experience in the automotive industry and collaborations with over 90 different dealerships, Ross brings a wealth of knowledge and a unique perspective to our operations. His deep industry insights and relentless pursuit of innovation have shaped the vision and values of OptiSight.

Ross’s expertise spans across all facets of dealership operations, from sales strategy to customer service enhancements, making him a pivotal asset to our clients. His approach is hands-on and results-oriented, ensuring that data doesn't just inform decisions—it transforms them.

Ross Higgins

Founder

OptiSight isn’t just another consulting firm. We are your partners in redefining what’s possible for your dealership. Our commitment to delivering personalized service coupled with our cutting-edge data analysis capabilities sets us apart in a crowded industry. We don’t just provide insights—we provide solutions that lead to tangible improvements in performance and profitability.